Dogface Equipment originally came to use to make some functionality changes on their site. After analyzing their site and realizing that their rankings were in major decline we took action.
Introduction:
In today’s digital age, a website is a company’s storefront to the world. This case study explores the remarkable turnaround of Dogface Equipment, a company facing declining online presence and stagnant business growth. By partnering with a website design and development team, Dogface Equipment achieved a website transformation that quadrupled website traffic and propelled business growth to record levels.
The Challenge: A Website Stuck in the Past
Dogface Equipment’s initial website, created over 15 years ago, had become a significant liability. The outdated design lacked mobile responsiveness, hindering user experience on the rapidly growing mobile browsing market. Additionally, the website suffered from poor SEO practices employed by a previous provider. Keyword stuffing in meta tags, a tactic that once worked, was now penalizing Dogface Equipment’s search ranking. The lack of relevant content further compounded the issue, leaving Google with little information to understand the company’s offerings. This combination of factors resulted in a drastic decline in website traffic, plummeting from 9,000 to a meager 2,000 page views per month. As a result, Dogface Equipment‘s online presence dwindled, directly impacting their bottom line.
The Solution: A Multi-Pronged Approach to Website Revitalization
Recognizing the need for a website overhaul, Dogface Equipment partnered with a team specializing in design, development, and SEO. The solution involved a multi-pronged approach:
The Results: A Website Transformation with Tangible Benefits
The revitalization of Dogface Equipment’s website yielded significant results in a relatively short timeframe:
Key Takeaways:
This case study of Dogface Equipment highlights several critical takeaways for businesses of all sizes:
Conclusion:
The case of Dogface Equipment serves as a compelling example of how investing in a website revitalization can lead to substantial growth. By prioritizing a user-friendly design, content creation, and strategic SEO, Dogface Equipment achieved a website transformation that delivered significant increases in website traffic and revenue. This case study underscores the importance of adapting your website to meet the needs of today’s digital consumers and demonstrates the ROI achievable through a well-executed website strategy.